Red Cross

Red Cross Issuing Urgent Call for Blood Donors

Jul 10, 2018

An emergency blood shortage is prompting the American Red Cross to issue an urgent call for eligible donors of all blood types – especially type O.

The agency escalated its call for blood and platelet donors after a difficult Independence Day week for donations.

Communications manager Ronnika McFall says several hundred fewer drives were held due to the July 4th holiday weekend.

“More than 550 fewer blood drives were held the week of the 4th of July than a typical week as individuals across the country celebrated the holiday and enjoyed summer activities.’

The Red Cross is launching a new campaign this summer, in hopes of reversing a declining donor population.

The goal of the Missing Types campaign is to raise awareness while recruiting new donors and reaching out to those who haven’t given blood in years. Communications Manager Ronnika McFall says the campaign is getting support as companies, organizations and agencies throughout the nation.  remove the letters A, B and O from their brands.

Memorial Day is considered the unofficial start to summer, and it’s also the beginning of a steep decline in blood donations.

The Red Cross is issuing a call for summer blood donations, to help stave off a blood shortage this summer. The organization says while busy summer schedules, vacations and school breaks often keep regular donors from giving, the need for blood remains constant.

Communications Manager Ronnika McFall says the agency’s app is aimed at making the process easier.

For more than 70 years, Red Cross Month has been celebrated in March.

The Red Cross is urging eligible donors to donate blood during the next few days and weeks. While all types are needed, some types are in desperately short supply.  Todd Kulman is Communications Manager with the organization.